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Pushing your business, a text-book of advertising, giving practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers (1909) MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 178
l besecured without the use of all the arguments. It is difficult to write goodcopy for follow up matter unless something has been thus kept in reserve. After this letter allow ten days or two weeks to pass before sendinganything more to those who have still failed to respond. Then send afolder… … ASSETS OVE* FORTY-TWO MILLION DOLLARS THE CITIZENS SAVINGS *£? TRUST CO. O.C.MSktOM, » Capital an© Surplus . Six Million Dollars . ZwCVr.. CLEVELAND, 0. mkino ev mail Jan. 21, 1907* T. 9. MacGregor, Eoq.t Philadelphia, Pa. Daar Sir:- I am duly in receipt of your esteemed favor of the19th lnst.f and… Advertising
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