Pushing your business, a text-book of advertising, giving practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers (1909)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 29
ploiting the merits of a certainresidence property for the home-seeker, you will doubtless get thebest results from the evening newspapers. Women do the greater part of the buying in this country, andnine times out of ten, they have the deciding vote in the choice ofa home site and are the power… … 11 Prudent Men Seek for Thrifty Women. Of course, circulation is the touchstone by which all mediumsmust be tested. In every city there is one paper that unquestion-ably leads every other one in circulation. Usually it is the onethat carries the greatest amount of classified or want ads.…
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