Pushing your business, a text-book of advertising, giving practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers (1909)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 63
s like a good deed ina naughty world. It doesnt tell verymuch about the bank, it istrue—just about as much asis done by the perfunctory advertising of many other New Yorkbanks. But the cut of the bronze tablet is unique and attracts atten-tion. However, just attracting attention to your… … Only a Beginning. ADVERTISING A COMMERCIAL BANK. 53 Probably you would suspect the D. T.s, or something like that. If, after attracting your attention, he silently pointed you tohis place of business, you would understand a little better, but thechances are you would not be convinced or satisfied…
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