Pushing your business; a book of practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers, and all interested in promoting their business by judicious advertising (1908)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 58
eneral. The burden of showinga better way rests with thecritic. We propose to criti-cise that same Phenix ad.,but we will not be blind toits good points and will tryto be constructive ratherthan destructive in our crit-icism. This ad. is not as effect-ive as it might be, but it isso much better… … A Good Beginning. is dour by the perfunctory advertisingbanks. But the cut of the bronze tablet is unique and attracts atten-tion. However, just attracting attention to your advertisement isnot enough. What would you think of a man who shouted and waved atyou on the street, and then, after making…
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