Butterworth, Charles F. [from old catalog] · Chicago, Dry goods reporter co · leaf 24
n that directionand produce an extra fine effect. It must be remembered thatall this work should be done as off-hand as possible, otherwiseit will look rigid and stiff. All work should have a small space between the edge of theletter and the shade, showing a narrow line around the bodycolor. Use a… … 16 SIGN AND SHOW CARD WlilTING. shade on the left, alwa3^s use a color much lighter than thelettering color and slightly darker than the body color of thecard. (This is given for light-colored cards. The reverse ap-plies in dark cards.) Never try to imitate a sign writersshading on cards. That is a…
Sign painting · Advertising cards · Lettering
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