Butterworth, Charles F. [from old catalog] · Chicago, Dry goods reporter co · leaf 71
bright colors. If the lettering iscarried out to match the picture, the effect is striking. Thebright colors can be used in the work without making thefront look cheap or gaudy. Where a store has many windowsand it is the intention to decorate them all, it would be muchbetter to make a pounce… … FINAL HINTS. HEN the subjectsgiven in the pre-ceding lessonshave been mas-tered, the cardwriter should bewell versed in showcard and signwriting, and beable to undertakeany style or formof card to whichhe might take afancy. But it is not reasonable to expect that these lessons•will make a good card…
Sign painting · Advertising cards · Lettering
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