Silver standard : a periodical of 1847 / arranged, printed and originally distributed among those of this country who deal in silverware. (1907)
Meriden Britannia Company · Meriden Britannia Co., Meriden, Conn. · leaf 20
This is a reading age and it is a busy age. These two facts combine to make adver-tising a very important element in the mercantile world—and in the selling of silverware.The dealer who sells 1847 Rogers Bros. goods is helped by the makers extensiveround-the-year advertising in over five hundred… … Beauty, reputation or advertising, or the three combined, might induce a purchase of silver-ware—once. But there must be something more than these to effect repeated sales. Everydealer knows what this something more is and, therefore, why it is that we emphasize thefact that 1847 Rogers Bros. is…
Silver-plated ware · Trade catalogs -- Silver-plated ware
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