tion, besidesgiving the advertiser a problem which he is notalways able to solve. A rough sketch in trans-parent washes of a set decorative pattern intendedto be worked in solid flat colour, much as it mayappeal to a fellow artist, is apt to look merely un-tidy to the average man; and the juicy,… … DESIGN FOR A POSTER BY LOUIS RHEAD see a poster of Mr. Rheads in the original, andthe proof side by side with it, it is not easy at firstsight to determine which is the autograph ; and thisis at it should be, because it proves that the designerhas fully understood the limits of his material. Mr.…
Art · Decoration and ornament
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