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Type lore : popular fonts of today, their origin and use; the history of the art of typography succinctly related for practical men (1925)

Frazier, J. L. (Julius Leroy) · Chicago : The author · leaf 93

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Chapter X. Bookman … type for art's sake and, so, do not consider Bookman of much account, yet among 404 advertisements in four recent issues of magazines 125 were set in Caslon and 78 in Bookman. The author admires a beautiful book as much as any one, but appreciates the growing importance of display advertising…

Typography · Printing

Internet Archive · University of Connecticut Libraries · Public domain (published before 1931). Free to use for anything.

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