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Handbook of church advertising

Case, Francis H. (Francis Higbee), 1896-1962 · 1921 · New York, Cincinnati, The Abingdon press · 8 pictures

A 1921 practical manual by Francis H. Case, issued by the Abingdon Press in New York and Cincinnati, instructing American pastors and church committees in newspaper advertising, bulletins, and fundraising campaigns. Illustrations reproduce specimen church calendars with ornamental borders and steeple vignettes, plus hand-lettered campaign diagrams in circles and triangles—usable as lettering models, frames, and numbered-step layouts.

Advertising

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