Case, Francis H. (Francis Higbee), 1896-1962 · New York, Cincinnati, The Abingdon press · leaf 80
g help. Why is it that posters are so effective? It is becauseoutdoor advertising makes a universal appeal to twovery elemental traits in human nature. Colors andsize predominate. They are both elemental appeals,whether a man be a university graduate or illiterate,whether white or black, whether… … CHANNELS OF PUBLICITY 75 size impresses; the big metropolis, the Rockies, theWoolworth building, the ocean, the statue of Liberty.Size is a most remarkable thing to the mind. In all of the forward movements in the variouschurches posters were much used. The MethodistCentenary made use of a series…
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