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How to make show cards; a practical treatise for the use of retail merchants and their clerks

Miller, Charles Arthur, 1850-, Thompson, William Alexander, 1862- · 1916 · Boston, Mass., The Spatula publishing co · 65 pictures

A 1916 Boston manual by Charles Arthur Miller and William Alexander Thompson, issued by The Spatula Publishing Co. to teach retail merchants and store clerks to letter their own show cards. Plates give full alphabets and numerals in brush italic, shaded roman and blackletter, with guideline rules and stroke breakdowns designers can mine for hand-lettered signage and display type.

Advertising cards · Lettering

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