How to make show cards; a practical treatise for the use of retail merchants and their clerks (1916)
Miller, Charles Arthur, 1850-, Thompson, William Alexander, 1862- · Boston, Mass., The Spatula publishing co · leaf 111
FIGURE 11. MADE WITH .MARKING PEN. Spacing of the composition in general showcard work is very important, as the force of themessage of the card is largely due to its arrange-ment. Try to bring out the headline or importantpart of the card very strongly, and the balance inneat and compact order.… … U a, PL, HOW TO MAKE SHOW CARDS. 111 PLAIN PEN SHADING. Pen Lettering with Marking Pens and shadedto the left with a plain pen, as shown in the accom-panying illustration, will enable any one to make anendless variety of neat show cards. On white cardsmake the letters in black and shade with light…
Advertising cards · Lettering
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