The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York · leaf 171
secured to act the picture for illus-trating the story in the advertisement. Many railroad men will look at the CoesWrench advertisement as it now stands and say,None of the boys ever said that. AVhereasa real photograph of two of the boys wouldhave helped to prove that the boys did say so.Your… … PICTURES AND ENGRAVINGS 153 As an idea this scheme has great possibilitieswhen it can be used in the dealers locality. Mrs.Jones will be interested to see the likeness of hertradesman whether she admires him or his meth-ods or not. Mr. Tradesman will get a warmerfeeling for the advertiser also. His…
Advertising · Typography · Typesetting
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