The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction
A 1917 trade manual by Gilbert P. Farrar, published in New York and London by D. Appleton, teaching advertising men how to combine type faces, engravings and layout elements. Plates reprint period American advertisements: product packages for baking powder, mineral oil and candy, a boxed safety razor with price line, cosmetic vignettes of women, borders, and cloth book covers.
