The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York · leaf 51
eaner advertise-ment is a perfect small advertisement. It has agood heading and a well-applied picture, a show-ing of the package and a striking display. Thefeature most responsible for the attention-rivet-ing effect of this advertisement is the circle. In small space advertisements it is… … 41624 ->ttilin« >iKfr Vonuiira-nfit Bi.1 J.. uitMiiatrcir. n.-tiuL^.391S5 -I Wu Fi«ich Ivory yocJ wim^Hi. corr.H!■• ^^ ih Was.t.^.Uar>/•^rro v.,.in,w >■., i«-lt *3 50. \lt„v, Ii Icathrr bnrd cas*-, moi .,^rain »f. r ^^ >■ ■ I ■f<:t J . bpl<T.did value. $4-00 buckirt . THE KINDS OF ADVERTISEMENTS 33…
Advertising · Typography · Typesetting
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