The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York · leaf 293
Smith Brothers CoughDrops and Nabisco Wafers all show a similarmethod of putting life and action into the dis-play. This method makes possible a showing of thegoods as well as the package. The reader has twochances of comparing what he buys with what hecalled for. While this method has the… … ADDING LIFE TO PACKAGE DISPLAY 275 In the old days most packages were drawn orphotographed ^straight fronf view. There wasvery little perspective to any and not much variety. The Ryzon Baking Powder package shows howmuch action and character can be given a pack-age in just the posing and…
Advertising · Typography · Typesetting
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