About advertising and printing. A concise, practical, and original manual on the art of local advertising (1889)
Fowler, Nathaniel C. (Nathaniel Clark), 1858-1918 · Boston : L. Barta & Co. · leaf 135
for Messrs. I. S. Johnson & Co., Boston, illustrating trade-markdisplay and shaded rule work A short, comprehensive line like the above, by use becomes a trade-mark ofthe article advertised, and if the words are well chosen and conspicuously engraved, the line is often fully aseffective as… … TYPEWRITER Unceasini;ly at it — wiitiujj,writing, writing — good writing,liiid writing, worse writing —sometimes can read it when itswarm, seldom when its cold— sometimes the receiver cantranslate it — sometimes he cant—waste of time, waste of labor atboth ends. The pen is old-fash-ioned— the…
Advertising
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
