About advertising and printing. A concise, practical, and original manual on the art of local advertising
A practical manual on local advertising and printing written by Boston adman Nathaniel C. Fowler and issued by L. Barta & Co. in 1889 for shopkeepers, printers, and advertising agents. Wood-engraved trade cuts show office machinery, fountain pens and pen-nib emblems, a caricatured bespectacled clerk, and specimen words set in heavy display type, useful as period letterforms, small product spots, and rule-and-ornament borders.
