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Advertising and selling : principles of appeal and response (1913)

Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 111

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In our $35. overcoat everypenny is a wise Invest-ment. Every dollar of the $35.vflU work for your benefit. If youre tired of conven-tional styles and colors comeand see these quaint patternsand tones—shape and cutequally new. For the conservative cus-tomer--everything dignified. Prices from $15 to… … 0( Uie three leading New Yorkand LoDdOQ overcoats tor theFall this cut gives a geaeral idea-to get the exact idea come idand try *cm on. Certainly some of these coatsare extreme—very ultra radical-*plus, and let it go at that. They are only for those whoappreciate the very newestfashion. For the…

Advertising · Selling

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