Advertising and selling : principles of appeal and response
A 1913 psychology textbook by Harry L. Hollingworth, published by D. Appleton in New York and London, teaching advertising men how attention, memory and feeling drive response. The 62 figures reproduce period magazine advertisements and coupons in coarse halftone — soft-focus women's heads in arched vignettes, a hand holding a booklet, mail-order forms with course lists and ruled name-and-address lines.
