Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 112
n the novelty incentive, introducing un-heard-of specialties and stunts into the service.Newspapers, politicians, purveyors of foodstuffs,publishers, clothiers, dealers in every commodityexcept perhaps large staple products, machinery, 94 INTEREST INCENTIVES etc., use this incentive to advantage.… … EXTREMES MEET. •Its only att /rirf»..f type c] peffU This winter weve carriedout the ideas expressed bytheClothierand Furnisher Our suits and overcoatswhile embodying all thenovel features in cut andfabric are in the com-mon-sense, becoming, fash-ionable class. Suits $15 to $40. Ovetcoats $15. to…
Advertising · Selling
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