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Advertising and selling : principles of appeal and response (1913)

Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 139

An illustration from Advertising and selling : principles of appeal and response, 1913, leaf 139
everyman will enjoy lookingthrough and wearing. From $15. durability to$35. luxury, whateverquality you select youll getthe full worth of your money To-day our special is {describe aitdprice). The Objective Comic. The Calamity. 1. The objective, in which the source of amuse-ment is the fact that… … Theri aint no such animal. In circus announcements lue expectthe unexpected—but the store that ex-aggerates in its advertisements is simplysignalling to the sheriff.—Hubbell. Our advertisements are soshort, were freed from thetemptation of exaggeration. Heres a suit at $15. andan overcoat at $18.…

Advertising · Selling

Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.

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