Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 184
realize fully the importance of these laws of feel-ing tone is to go about looking for examples oftheir violation. The lines, forms, relations, colors and distribu-tion of elements should so far as possible reflectthe character of the goods or the mood desired inthe reader. A patent illustration of… … 220 Jfue SdinlHonoN Harmonious Coordination between Subject, Type andTkade-mark tion should be conveyed by means of artisticallyformed letters, shaded type, with free, flowingor graceful lines. Observe the accompanying il- Lord & Taylor Imported Lace Curtains Arab Marie Antoinette…
Advertising · Selling
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