Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 191
erhUsen. IXAPPROPBIATE FEELING TONE MaY IN SOME CaSES BE PrOVOKED BY This Advertisement 1. The picture of a guest at a restaurant tablerefusing a substitute for some article the nameof which appears nearby in bold type is likely toassociate the act of rejection with the very articleadvertised. 2.… … FEELING TONE OF CONTENT 3, The third point is constantly violated by ad-vertisements which associate disagreeable words,objects or people with the commodity, as Slimy fish with medicine Guinea pigs with toilet preparations Tramps with soap and lotions Cattle with tobacco Frogs with cotfee A dirty…
Advertising · Selling
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
![An illustration from Grand Opera House, London, Ont., programme [microform] : music, song and story, pictorially illustrated by Mr. G.H. Snazelle, Wednesday and Thursday evenings, February 13th and 14th . (1895)](https://img.insideoutlibrary.com/img/200/ia-cihm_57610-11-0.webp)
