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Advertising and selling : principles of appeal and response (1913)

Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 192

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FEELING TONE OF CONTENT 3, The third point is constantly violated by ad-vertisements which associate disagreeable words,objects or people with the commodity, as Slimy fish with medicine Guinea pigs with toilet preparations Tramps with soap and lotions Cattle with tobacco Frogs with cotfee A dirty… … Feeling Tone op Associations Inappropriately Used. Cover ofa folder issued by Sehonland Bros., sausage manufacturers inPortland, Me. (From Advertising and Selling, Dec, 1910.) 4. Writers have frequently pointed out the fu-tility of placing a breakfast food advertisementalongside one for an asthma…

Advertising · Selling

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