Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 200
R NEWCATALOGUE ASK ALSO FOR.THE FR.-\NKL1N ENGINE-. FRANKLIN AUTOMOBILE COMPANY SYR,\CUiSE N Y Illegibility Resulting erom the Exclusive Use of CapitalLetters in Reading Matter Designed to Hold the ReadersAttention. dentation of paragraphs and even of every otherline in the printed matter is found… … In all sections/Ae result the same Cfean.£V£N Healat LEAST Cost M^WMI^WWM^ u NDER a/icondltiooa and in all secHoas, Under- Following Ihe municipal eiamrle of Mlnoeapolls .■» ore happily the same —c/ean. In heating her sheiter houses, New York has alsc fn beat at ic»it pombla cost. Just imagine…
Advertising · Selling
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