Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 257
is of appeal,and to concentrate the appeal strongly on a singleinstinct rather than to distribute it among many.The following pairs of advertisements reprinted 239 PRINCIPLES OF APPEAL AND RESPONSE from Advertising and Selling clearly show thistendency. Compare the vague, generalized copyof 1890…
Advertising · Selling
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