Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 266
western magazine, as re-ported by Scott, secured thousands of repliesfrom readers as to which advertisement for agiven month had interested them most, and why.The following table resulted: TABLE XIV Reason Number ofreplies Reliability of firm or goods Money considerations, cheapness... Beauty of… … aj oiaJ3 O 3 =S ^ g g0) fl g OS t- H> 3 ^5 3 ll.2»^ w2>> (u cl?; ■ a 0.1^0 D.+^ ^ m O 5 03, tjaS „-G o03 oH -^^ -w 5 _Sf» >>- J? o s Q.*^—, a— a> g«>;1c s^g-^-0) W aJ 5 aj +i rr> fT) to 03 a) 0 ja flJ3 1 n ^ m 3 & ^ d OM >> 03 s o fl ?rfi 3 ^ 03 S o>> F1 o…
Advertising · Selling
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