San Francisco, Calif. : Architect and Engineer Co · leaf 305
the only claim to an advertisers attention thata newspaper presents. But circulation alone is far from being the all inall. There must be circulation or there can be no advertising value. Themore circulation there is the better for the advertiser—if the right peopleare reached by it in the right… … The New Building Ordinances. The Supervisors liave adopted the newbuilding ordinances which are fairly sat-isfactory. In regulating the use of concrete, theordinance provides that all reinforcedconcrete walls shall be at least six inchesthick; that if the area of wall surfaceIncluded between two…
Architecture · Building
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