The Architect & engineer of California and the Pacific Coast (1905)
San Francisco, Calif. : Architect and Engineer Co · leaf 225
all else were of minor impor-tance and subordinated to a beautiful exterior and to academically correctdetails. Today our architects are learning that the use of the building, itspurpose, is of primal importance, that its cost is also a vital item, andbusiness considerations have their full weight… … An Attractiri ./.■ Biiihiiiig. realities have to be whipped into a species of conformity. Similarly,business methods have crept into architects offices, these are no longerateliers, studios filled with long-haired dreamers and tobacco smoke, butsystemized business institutions where skilled…
Architecture · Building
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