San Francisco : Architect and Engineer, Inc · leaf 148
s for its solution. Aside from the already established confi-d en ce of thepublic in themerchandiseand merchan-dising methodsof this firm, it isimportant thatthe appearanceof their storecreates in themind of theprospective cus-tomer the feel-ing of confi-dence, the assur-ance of their… … PLAN, SOMMER & K.\UFMANAlbert F. Ro by our ladies today is a copy of the shoeworn by a Florentine beauty of the Fif-teenth Century, as little should the environ-ment of the store be a copy of the Rennais-sance of that time or a copy of any periodin design strange to us, our methods of liv-ing,…
Architecture · Building
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