San Francisco : Architect and Engineer, Inc · leaf 310
n theeconomic horizon. There were signs that they might geta good deal blacker and heavier, and therewere prophets aplenty to point out howfoolhardy was the undertaking in the faceof prevailing con-ditions. But thisbusiness wasfounded by a Cali-fornia pioneer —properly speakingit was the first… … So—fundamentally there was no reason,either past or present, why the new build-ing should not be built and the architectand contractor were engaged to plan andbuild a store that would serve purposes ofdisplay and sound merchandising in a waythat was no longer possible in the oldbuilding.…
Architecture · Building
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