San Francisco : Architect and Engineer, Inc · leaf 312
clean—a self evi-dent virtue where the merchandise is ex-posed and not displayed in show cases. One of the main display features of thebuilding are the illuminated shadow boxes. niches—large enough to display chairs andsmall tables. They are placed on all stairlandings throughout the building,… … They provide a miniature stage settingagainst which an endless variety of mer-chandise may be strikingly presented. Thearchitect may well be praised for the de-sign and excellent lighting effects of thesedevices which have hitherto been neglectedby the retail furniture trade. The new storemakes the…
Architecture · Building
Internet Archive · Public Domain Mark 1.0. Free to use for anything.
