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Architect and engineer (1905)

San Francisco : Architect and Engineer, Inc · leaf 310

An illustration from Architect and engineer, 1905, leaf 310
on-struction opportunities offered architects and theconstruction industry is the almost unlimited field ofbuilding modernization, particularly as applied tothe rebuilding of store-fronts in rural and metropoli-tan cities. Based upon more than forty years of experiencein the store-front field… … prepared and are presenting a new concept of store-fronts as retail advertising. Agreeing with experts in the field of advertisingthat an attractive store front is as important to thesuccessful merchant as is a carefully considered pro-gram of newspaper, magazine, radio, and outdooradvertising, the…

Architecture · Building

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