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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 176

An illustration from The art appeal in display advertising, 1921, leaf 176
f air surrounding him, so he is by theatmosphere created by anything immediately concerninghis environment. Period Art is indeed a colossal subject—a lifetimewould be too short to know^ much about it—but the psy-chology of its existence is simple, and the power more orless adequately to interpret… … THE CLASSIC IDEAL OF INTELLECTUAL SIMPLICITY, SINCERITY, ANDCONSISTENCY, EXPRESSED WITH POISE AND RESTRAINT, IS SHOT\^IN THE ACCOMPANYING ILLUSTRATION, WHERE THE APPEAL TOTHE INTELLECT AND TO THE QUALITIES N-AJMED ABOVE ARE SHOWNIN THE HUMAN FIGURE, EMOTIONAL APPEAL AND SENSUOUS ENJOY-MENT BEING…

Advertising · Art

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