Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 165
e diagonal ofthe three figures running, suggests this rush andspeed of the oblique line generally. So does St.Gaudens bas-relief on Boston Commons, and theWinged Victory fragment. 4. Curves.—Generally speaking, curves are morepleasing than straight lines, whether the curve bearc, serpentine, loop,… … Feeling Tone from Direction of Lines made in following the preferred curves has beenshown to be false. The eye, even in followingcurves, exerts jerky and irregular movements,which when traced or photographed do not at allmake aesthetic lines. The most probable explan-ation is that offered by Gordon…
Advertising · Selling
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