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The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles (1922)

Strong, Charles J. (Charles Jay), 1865-, Strong, Lawrence J., joint author · Chicago, Frederick J. Drake & company · leaf 64

An illustration from The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles, 1922, leaf 64
h the color except the black. This fault also per-mits the brush-marks to be seen. Pencil marks, spots or soiled places of anykind on the ground work therefore may easily be observed when coveredwith Letterine. The strongest point against the use of Letterine is the factthat the light colors… … Fig. 40 Pig. 41 Letterine is highly recommended by the writer for all work ou a purely whitesurface. The other colors, however, are unsuitable, owing to their non-covering qualities. The third and last objection to Letterine is the fact that,when exposed to the sun, it fades very rapidly and has a…

Advertising cards · Lettering

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