The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 293
ained or stilted atmosphere. They must benatural and the freedom and ease of any naturaleffect is difficult to obtain. Some advertisers are using motion picturecameras to obtain natural^ photographs. Theyget the model, or machine, or package in front ofthe camera and have them act as natural as… … ADDING LIFE TO PACKAGE DISPLAY 275 In the old days most packages were drawn orphotographed ^straight fronf view. There wasvery little perspective to any and not much variety. The Ryzon Baking Powder package shows howmuch action and character can be given a pack-age in just the posing and…
Advertising · Typography · Typesetting
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