The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles (1922)
Strong, Charles J. (Charles Jay), 1865-, Strong, Lawrence J., joint author · Chicago, Frederick J. Drake & company · leaf 94
oking letter, on which one ormore of the .spurs do not fit (too long or much too .short, ma.vbe)—a letterwhose body is not uniform (too fat or too thin in places) or which is de-formed (an effect easily produced through carelessness in proportion). Thusa letter, to have character, must look bold,… … 90 THE AKT OF SHOW CARD AVKlTiXG
Advertising cards · Lettering
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