The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 132
No. 3.— A poor advertisement, but one whichunder certain circumstances might befairly successful. essential to appeal to the reason of the public in ex-ploiting any kind of merchandise. The great diversity in individuals and the numer-ous motives which influence the same individual, addedto the…
