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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 102

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 102
EXAMPLE 43 Uniform tone in classic typograpky. Page ty Bruce Rogers TONE AND CONTRAST … TtllS chapter is a story of the alpha and omega of color—white and black. Since the creation of the world,when light first illumined the darkness, these two col-ors (if I may call them colors) have been emblematic ofextremes—white, the symbol of purity and goodness,black of imiJurity and evil.…

Printing · Graphic design (Typography) · Advertising layout and typography

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