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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 116

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 116
e combination, and black ink and whitepaper are more cheaply and easily produced than othercolors of ink and paper. This chapter is also an illustrated sermon on uniform-ity of tone or depth of color, in which is pointed out thevalue of bringing many spots of black or gray into har-monious… … EXAMPLE 32 mplc Page by F. W. Kl and functions of the day and night; theater choruses andthe soldiery are living masses of uniform tone and color.As uniformity is important in these things, so is uniform-ity important in the tone of a page of printing. A type-page exhibiting a variegated mass of…

Printing · Graphic design (Typography) · Advertising layout and typography

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