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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 103

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 103
rint in agreeable contrast. The Germans aremasters in their treatment of contrast and uniform tone,and he who bewails the limitations of black and whiteprinting should ponder over the results shown by thisspecimen from over the sea. Here is a practical demonstration of the workings ofthe theory of… … EXAMPLE 35 an ornament that is appro])riate in design and of properl)roportions. Upon this ornament the page is constructed,and it dictates the characteristics of the border and ofthe type-face; its tone determines the tone of the entirepage. This is also true of a trade-mark furnished by…

Printing · Graphic design (Typography) · Advertising layout and typography

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