The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 117

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 117 — he preceding chapter, but on the majority of print-ing jobs it is necessary to compromise with utility andemphasize important words, as in Example 19-a of thesame chapter. The secret of producing artistic typogra-phy in these practical times is to pilot the ideas of thecustomer into artistic… … of arranging type, and too many typograpliers arrangeit the wrong way and unjustly blame the customer forthe result. The eflfectiveness of uniformly black tone on a back-ground of white is well illustrated on the beautiful booktitle shown as Example 32, in which even depth ofcolor is consistently…

Printing · Graphic design (Typography) · Advertising layout and typography

Internet Archive · Public Domain Mark 1.0. Free to use for anything.

More pictures from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement

More like this