The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 126
EXAMPLE 98 Dainty, elatorate rococo ornament, as applied to a pro-gram title-page. Compare witt tte ckair. Exam pie 97 ORNAMENTATION 61 … EXAMPLE 95Square-lined, orna-mentless furniture Ornamentation is both inventiveand imitative. An ornament purelyinventive or one purely imitative isseldom artistic. A child may make ajumble of lines that altho originalmeans nothing; when it is older itmay draw a fiower so realistic andimitative…
Printing · Graphic design (Typography) · Advertising layout and typography
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