The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 140

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 140 — EXAMPLE 98Damty, elaborate rococo ornament, a« applied to a program title-page.Compare -Witt tlie cbair. Example 97. ORN AM ENT ATION … nothing: when it is older it maydraw a flower so realistic and imi-tative that little is left to the imag-ination. When a flower or plantis used as a model in designing anornament it is conventionalized,that is, it is blended with its en-vironment. A flower in a gardensurrounded by other…

Printing · Graphic design (Typography) · Advertising layout and typography

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