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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 163

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 163
the outer edge,iVt inches; at the foot, 1% inchesor more. Example 192.—Thisshowsa pagefrom a catalog of sewing machinesand sewing-machine parts. Theworkings of the machine were pic-tured in such a realistic manner thatthe effect was almost equivalent toa demonstration on the machine it-self. The… … EXAMPLE 19J Neat typography on an attractive background. Glovecatalog by the Hall-Taylor Company, Milwaukee, Wis. [ EXAMPLE 194 An artistic treatment of a commercial catalog showing what ispossible in typography. By Taylor ^ Taylor, San Francisco, Cal. ■r ) L E k CO M p J A y Mt>M — The numKff…

Printing · Graphic design (Typography) · Advertising layout and typography

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