The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 176

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 176 — ere printed with-out attention to thesethings, or if the first tworequirements were compliedwith the third was ignored.It will necessitate no effVjrtfor the reader to recall thedays when merchants hadno orderly plans for display-ing their wares—when theaverage store-room andwindow looked like a… … EXAMPLE 176Artistic treatment of a glove catalogsigned by Hall-Taylor Company, Milwaukee delights tt) the artistic eye, and similar care and taste areshown in printing the catalog. The catalog is a portable show-case and from it thecustonur niakts selection, often witliout seeing the articleitself.…

Printing · Graphic design (Typography) · Advertising layout and typography

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