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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 190

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 190
e Pati0t) ^ou0e t|)e^^ ctjening of JFebruatp CtDentp*t|)itD^ Ji^ineteen nine tEitktt for Jianquet EXAMPLE 257TLe historic Gothic, or pointed style AN EVENING OF MIRTH THE LONGACRE MINSTRELS MDSIC HALl ANNEXMONDAY, NOVEMBER SIX RESERVED SEAT—FIFTY CENTS BENEFIT OF HOSPITAL EXAMPLE 258Stron((… … TICKETS IT is said of printers who make no attempt to learn theprinciples governinir art typography, that once or so in alifetime they produce an artistic job of printing. Theybecome much elated at the phenomenon, not realizingthat it was brought on by the unconscious introductioninto their product…

Printing · Graphic design (Typography) · Advertising layout and typography

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